STOW | Ohio – October 2024 – With so many media choices in the wide-format graphics segment, finding and choosing the right material for specific jobs can be daunting. And with pressure-sensitive media products, the challenges compound: they not only need to print well and look great, but they must also handle in a way that eases installation efforts and provides just the right amount of tack.
Roodle, produced by Mactac, is the right choice for numerous indoor and outdoor applications including wall graphics, posters, tiled murals, and signage. Available in widths of 54” and 60”, it’s part of a line of Oodles products from Mactac, all of which offer easy handling for easy application.
Roodle is a trusted product that has been around for over 13 years. It has, in fact, demonstrated its worth extensively in real-world settings including retail shops, restaurants, and corporate and public spaces. For many graphics producers, Roodle is their “go-to” media for applications requiring high quality, ease of application, and even easier removal.
Proven in Practice
Mactac’s Roodle is a material of choice for New York City-based GSB Digital, says Stephan Steiner, president. His company, in addition to working in offset, digital, engraving, and even letterpress printing, has a strong presence as a producer of wide-format graphics. The company’s wide-format efforts focus on two key areas: environmental graphics for corporate and retail environments, and the production of retail and point-of-purchase materials for fashion, cosmetics, and wine and spirits.
Steiner says the GSB Digital sales team is well-versed and knowledgeable about materials that have certain attributes, such as removability. The company, he says, works constantly to produce highly specialized products for customers with unique projects. Daily, the company must work to produce solutions for customers not versed in print, so any product used must perform well, meeting the client’s need without explanation or caveat. Roodle enables GSB Digital to meet that requirement.
Roodle is classed as an aggressive removable, repositionable, self-adhesive product that has become a “go-to” production material for GSB Digital. It offers, Steiner shares, the high-quality look the company’s customers demand, coupled with the advantages of a material that can be removed without the risk of significant damage to the surface onto which it has been applied.
And while many media products may work fine on the wall, they must also work exceptionally for the company producing and installing the graphics. Steiner has not heard any complaints from his four teams of professional installers. Also, he says supply of the material is reliable, which means the GSB Digital team can get the product when they need it — yet another reason Roodle is its media of choice for certain applications.
Reasons Roodle Succeeds
For one job, installed by GSB Digital in the lobby of 1345 Broadway in New York City, a corporate client wanted to enhance its lobby walls with a series of branding messages designed to reinforce its image for both customers and employees. Roodle, Steiner says, fit the needs of the job, enabling installers to change messages without compromising quality. Easy removability and installation both ensure the client can stay “on message,” and avoid the disruptions of damage or over-complicated graphic changeovers.
In another job, for a well-known cosmetics company, GSB Digital printed panels on Roodle that were designed to look as though they were chalkboards, providing what seemed to be a hand-drawn sign. Roodle was the media of choice for this job because the graphic panels, which fit into an A-Frame sidewalk sign, needed to be easily changed out by staff at the retail store, thus eliminating the need for graphic installers to be sent out to do a small, uncomplicated jobs.
A third project, also produced by GSB Digital, and utilizing Roodle, added a healthy dose of inspiration to a corporate meeting space. This job, which was printed and then plotter cut, and was applied to the walls of a corporate space using a pre-mask, will stay in place until the client chooses to change its messaging. Roodle offers enough tack that wide-format producers can be certain the product will stay in place, but also offers easy release from that surface, minimizing the need for patching or repainting the wall.
For all the markets and customers GSB Digital serves in its wide-format, the quality of work, including the quality of the print and the look and durability of the finished product, all play into customer satisfaction. And this is quality work for often finicky clients — it must be right. Roodle is a key component in that success. Steiner reports that Roodle has become GSB Digital’s top choice for certain applications for three main reasons: its comparative price point, its compatibility with the company’s latex-based inkjet printers, and its removability.
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